One may at the first instance think that clients who have objection/s are tough or impossible to convert.
I would surely talk about how the objecting client is easier to convert; before that let us understand types of clients on the basis of their behaviour.
1. Accepters
2. Rejecters
The Accepters is the breed who are –
a. Open to new Idea/Product/Service for the sake of understanding and knowing where they stand.
b. Usually soft spoken and calm.
c. Followers
On basis on above factors it is seen that Accepters would always like to meet more and more sellers who are related to their field.
Opportunities with Accepter:
1. Always ready to meet, so fixing appointment is easy.
2. Will try to understand each and every thing you have for him/her.
3. Will give you time and will never be in hurry.
Threats with Accepter:
1. Delayed decision making process with multiple meetings
2. Many times only talks with No business
So to summarize Accepter or clients who are always ready to listen and understand you may many times end up in giving no business or delayed business.
Rejecters on the converse are :
1. Self updated with latest trends
2. Firm believers of their thoughts and knowledge (which may not always be true)
3. Aggressive
4. Initiators/Evangelist
On basis on above factors it is seen that Rejecters would always avoid to meet sellers unless they feel the need and many a times would come across with objection.
Threat with Rejecters:
1. Difficult to express oneself with objections to overcome
2. Hard to find sufficient time
Opportunities with Rejecters
1. Easy and faster to sell
Yes that’s the point I want to make that though the rejecters are tough to handle but easy to crack if they come across with objections.
Rejecters with no objection are usually not interested to buy. It is always recommended to leave such clients and try after some time.
However the Rejecter with objection is your MAN (M-oney, A-uthority, N-eed)
Because the Rejecter who is well updated has an objection comes with certain need.
And by this objection he is actually giving you a chance to start the conversation and initiates the first step of acceptance.
Now it the skills of the sales man how well he is presenting the solution.
Once the objection is handled the deal is cracked and this may be quite faster.
Note: Above analysis are not supported by any formal research but are purely based on experience.